Learning is often difficult and painful, but you should never stop. Medium highlighted an interesting analogy on the topic, comparing it to a coconut in such a way that it is hard and messy at first, yet rich and sweet once you get to open it. Wherever you are on the business spectrum, whether you’re a wide-eyed student or a fresh graduate, a nervous first jobber or an influential decision-maker, you should always look to absorb new skills and adapt to the ever-changing demands of society.
A huge part of training is the principle of continuously sharpening your existing skills while acquiring new ones along the way. Considering that most companies rely on technology every single day – from recognising and reaching out to their target market, to planning and developing content – knowing how to learn and adapt can get you far in life. Training in anything related to tech and digital marketing can fill skill gaps, ensuring relevancy in fast-evolving areas of knowledge.
In other words, digital marketing is not just the future—it is the now.
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