Daydreaming in Paradise

Fortune Magazine reports that nine out of ten startups fail, and this is a truly staggering number.  One of the main reasons why some startups don’t work out is because their concept just isn’t something that has a target market. But suppose you have an excellent idea and a market— how else do you ensure that you’re not doomed for failure?

NPR says that the tech industry has seen young startup companies growing into multi-billion investments within the last few decades. Successful startups like Uber, Spotify, and Airbnb are aptly nicknamed as “unicorns”, companies that are about as difficult to find as the mythical beast.

Techcrunch reports that companies all across the globe are looking for the next best startup to invest a good few million dollars in. In a fast-paced industry, startups adapt different business systems in order to get themselves up and running. This is where networking comes in.

2019 has been what the Economist describes as the year of the vegan, with more than a quarter of Americans aged 25-34 saying they are either vegan or vegetarian. More and more people are now going for alternative choices that are free of animal byproducts, which means business is booming for vegan products retailers.

more than a quarter of Americans aged 25-34 saying they are either vegan or vegetarian. More and more people are now going for alternative choices that are free of animal byproducts, which means business is booming for vegan products retailers.

The numbers speak for themselves. Forbes reports that the sales of plant-based food in the US went up by 8.1% in 2019, with plant-based milk sales increasing 3.1%. Even outside the US, the global market for meat substitutes is expected to have a compound annual growth rate of 8.4%, increasing to a revenue of $5.2 billion by the year 2020.

Beyond food, for many, veganism is a lifestyle. The majority of vegans avoid things that are produced through exploitation or cruelty to animals. This means reading up on how everyday products, such as soap, cosmetics, fabrics, and the like are made, and making sure that no animal has been harmed in the process.

Luckily, to put some ease into making that choice, plenty of women entrepreneurs saw the lack of vegan products in the market and started businesses of their own. Here are some notably powerful women who transformed their passion for the earth and for animals into thriving businesses.

Everyone wants to find that one recipe for success, but few people actually manage to achieve it. When it comes to making it big, there’s a complex mix of factors that come into play. These factors can include a thousand little things from timing, market, and environment, among others. Figuring out the right mix can often take years, sometimes decades, and not everyone reaches the same level of success in the same way.